Where communication becomes data
monIA continuously captures everything communicated across media channels, structuring it into a proprietary Data Lake with full traceability and preserved historical records.
National coverage
Broadcast TV • Pay TV • FAST Channels • Radio • Digital media •OOH/DOOH • Cinema
24
/
7
If it was reported, it's on record.
who is monIA
monIA transforms media and broadcast content across communication channels into governed, auditable, and intelligent data. As a result, communication is no longer ephemeral — it becomes a strategic asset for agencies, brands, institutions, and media companies.
With a proprietary Data Lake, cloud infrastructure, and the use of artificial intelligence, monIA captures, records, normalizes, governs, and delivers data across multiple media — broadcast TV, streaming, radio, digital media, OOH/DOOH, and cinema — in an integrated way, with full traceability at a national scale.
From a single structured record, data can be organized and delivered in different views, formats, and analytical layers, as well as through integrations and delivery models tailored to each client’s needs.
DATA LAKE
Broadcast TV
Pay TV
Fast Channels
Radio
OOH/DOOH
Cinema
Digital media
ONE SINGLE RECORD. MULTIPLE READINGS.
From a single governed data point, monIA structures multiple layers of analysis and communication models.
Reading Capabilities
Structured readings of recorded communication, enabling analysis of media, content, discourse, brand presence, context, and recurrence over time.
Analytical Solutions
Standardized analyses that organize data into comparable indicators, operational dashboards, and strategic views of communication.
Custom Models
Data structures, integrations, and delivery formats tailored to each client’s needs, without compromising governance, consistency, or scale.
Who is monIA for
Data infrastructure for the entire communication ecosystem.
Advertising Agencies
Independent audit of media placements, competitive intelligence, and structured analysis of market communication.
Brands and Advertisers
Monitoring of broadcast communication, brand presence analysis, and support for strategic investment decisions.
Media Companies
Data on programming, market, and competition to strengthen commercial positioning and expand revenue opportunities.
What questions monIA data answers
monIA’s recorded data reveals patterns, strategies, and dynamics of communication across the market.
Where, when, and how was the communication delivered?
monIA continuously records communication across media and enables auditing of media placements, tracking presence by channel, program, market, and time period, with full traceability.
01
How are brands and competitors positioning themselves?
Analysis of brand presence, share of communication, competitor movements, and competitive dynamics over time.
02
What is being communicated?
Structured analysis of broadcast content: discourse, messages, categories, segments, recurrence, and communication context.
03
What patterns and opportunities does the market reveal?
Based on structured historical data, it is possible to identify investment patterns, communication strategies, and market trends.
04
monIA is an accredited research provider by CENP, with data used by advertising agencies across Brazil.
