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Data Lake consumption models for communication
Products that transform communication into intelligence
monIA products organize communication Data Lake data into usage models for auditing, market intelligence, content analysis, and media programming.
How brands
invest in media
monIA Market Intelligence analyzes advertising investment based on what was actually delivered across media channels. The solution enables tracking competitor movements, identifying new campaigns, and understanding the dynamics of advertising investment in the market.
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Competitor movements
Track campaigns, new creatives, and shifts in brand strategy across the market.
Advertising investment dynamics
Understand where, when, and how media investment is taking place.
Strategic decision-making
Strategic planning and tactical adjustments based on real media delivery data.
Automated and independent
media auditing
monIA Audit verifies advertising placements based on the continuous recording of communication. Using fingerprinting, automatic transcription, and artificial intelligence, the system accurately identifies commercial insertions from a single second.
Outsourced auditing
Fully replaces the checking departments of agencies and advertisers
Real nationwide coverag
+430 TV broadcasters
+7,000 radio stations
Out-of-home media across the entire country, including peripheral areas and communities
Preserved proof
Each audited placement includes audio, video, and timecode records, ensuring objective evidence.
Recognized content, transcribed and transformed into intelligence.
monIA Content Intelligence transforms audio and video from broadcast communication into analyzable data.
The solution automatically recognizes content, transcribes speech, and enables understanding of how brands, people, and topics appear across communication.
Content recognition
Fingerprinting and automatic transcription (STT) identify brands, people, and topics mentioned across any media channel.
Context Analysis
Reputation and context analysis, transforming audio and video into actionable insights.
Strategic Alerts
Detection of new advertising creatives, with alerts and full content transcription.
Data for strategic decisions by media companies
monIA Programming Intelligence enables the analysis and comparison of broadcast programming, revealing positioning strategies, schedule structure, and competitive dynamics between content.
Strategic Monetization
Transforms media data into structured arguments for advertiser negotiations and revenue growth.
Competitive Intelligence
In-depth evaluation of programming performance in direct comparison with competitors and time slots.
Programming schedule analysis
Analysis of promos, breaks, and program sequencing to optimize audience retention, commercial organization, and strategic scheduling decisions.
Audit of commercial execution within programming
monIA Broadcaster Audit monitors the execution of advertising placements within programming, ensuring structured evidence of delivery and greater security in inventory management.
Business Governance
Full protection of operations and revenue through objective, traceable proof of 100% of delivered placements.
Inventory Validation
Automated monitoring ensures alignment between planned schedules and actual delivery, preserving commercial value and advertiser trust.
Evidence and conflict mitigation
Rapid identification of inconsistencies and structured evidence management, enabling efficient compensation handling and reducing friction with advertisers.
Standardized
analytical solutions
Structured and recurring analyses built on governed data from the monIA Data Lake.
01
Analytical Dashboards
• Continuous monitoring of competitors
• Alerts on new market entrants
• Comparative analysis by market, channel, program, and multiple dimensions
• Immediate access to newly aired creatives
02
Category and Segment Studies
• Comparison between investment and brand exposure
• Media strategy analysis across variables such as market, channels, duration, and daypart
• Creative and conceptual analysis of campaigns
• Identification of competitive patterns by segment
03
Advertising Pricing Analysis
• Daily comparison of offers
• Analysis of promotional strategies
• Identification of commercial patterns
• Access to video records of placements
04
Discourse and content intelligence
• Monitoring of mentions
• Editorial context analysis
• Temporal and cross-channel comparisons
• Narrative and reputation analysis
Custom Models
Adapt monIA data consumption to your business needs.
Beyond standardized offerings, monIA enables the configuration of data consumption models tailored to each client’s needs, adjusting delivery formats, analytical cuts, integrations, and visualizations.
1
Structured APIs
Direct integration of monIA data into proprietary systems.
2
On-demand integrations
Connection with internal platforms, BI tools, and external analytical environments.
3
Specific data cuts
Custom data extractions based on specific needs and demand.
4
Analytical modeling
Custom analyses aligned with business objectives and context.
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